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Build email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales.
Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers.
- Unify and activate real-time data from Shopify and 350+ apps across the journey
- Use Composer to build launch-ready, on-brand marketing campaigns across channels
- Create AI-powered segments and flow triggers using historical and real-time data
- Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
- Turn service moments into shopping moments with Customer Hub and Customer Agent
- Popular with stores like yours
- Based in United States
Languages
English, French, Spanish, German, Portuguese (Brazil), Korean, Italian, Polish, Swedish, Dutch, and Japanese
Works with
- Checkout
- Customer accounts
- Shopify Flow
- Shopify Admin
- Aftership
- Gorgias
- Meta Advertising
- Recharge
- TikTok Advertising
- Typeform
Categories
Campaign types
- Email campaigns
- SMS campaigns
- Push notifications
- Newsletters
- Pop-ups
- Forms
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Exit intent
- Abandoned cart
- Browse abandonment
- Welcome emails
- Follow-up emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Subscriptions
- Product reviews
- Custom campaigns
Managing campaigns
- Editor tool
- Templates
- AI generation
- Localization
- Custom code
- Custom fonts
- Bulk editing
- Import and export
- Email domains
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
- Targeting
- Geolocation
- Segmentation
- Tagging
- Tracking
- Reporting
- Insights and tips
- Analytics
- A/B testing
- APIs and webhooks
Managing campaigns
Pricing
Choose the plan that best fits your business.
External charges may be billed by Klaviyo separately from your Shopify invoice. Learn more
Free
Free to install
Email marketing built into Shopify Admin — no separate account needed.
Features
- Set up directly in Shopify Admin
- One place for forms, emails, and flows
- Up to 250 active profiles
- Up to 500 emails/month
- Built-in dashboard & reporting
- AI-assisted, on-brand content
- Guided onboarding setup
- Seamless migration to full platform
SMS
$15 / month
Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow.
Features
- Multi-channel segmentation and flows
- Smart opt-in & multi-channel list growth
- SMS AI for campaign creation
- Automated two-way conversations
- Transactional SMS
- Branded SMS links
- Multi-channel A/B testing
- Customizable multi-channel attribution
$20 / month
251-500 contacts. Upgrade as you grow.
Features
- Multi-channel segmentation and flows
- Personalized product recommendations
- Reputation repair AI for deliverability
- Email AI for campaign creation
- Send time optimization
- Predictive analytics
- Multi-channel A/B testing
- 160+ campaign templates
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (3,433)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants highly recommend this app as a powerful, user-friendly email and SMS platform with tight Shopify integration. They highlight automation flows as “game changers” for easy additional revenue, and praise advanced segmentation, analytics, and templates for polished, on-brand emails. Many say it scales well from small to large brands, delivers clear ROI despite higher cost, and value having email, SMS, and reviews in one ecosystem with strong support and training.
The new Klaviyo experience is out of this world. Composer is far superior than ChatGPT or Claude, it simply gets it every single time. The new interface is smoother, faster, and more reliable than ever before. Our team slowly gave up on email marketing due to all the effort needed but our comeback is generating us 10x revenue from existing & churned customers. I just wish billing and pricing is easier to understand.
Thank you for the positive rating and honest review! We appreciate your support and are so glad you have had success with Klaviyo!
KLaviyo has definitely increase our revenue beyond our expectations. The system itself is comprehensive and intuitive, although the interface is well design and easy to get around its a learning curve we had to embrace and worth dedicating time. For E-commerce it's the best
Thank you so much for leaving such a thoughtful and positive review, we appreciate your support!
Amazing service. I especially love the training webinars that teaches you from scratch how to use Klaviyo. There’s a lot on the platform and it can be overwhelming, but the educational service (that’s free) shows you how to use the platform and by following the steps I’m seeing how using Klaviyo is impacting the revenue. Really briliiant and would definitely recommend.
Thank you for the detailed review. We’re glad the training webinars have helped you get the most out of the platform and that it’s already translating into real results!
Support
App support provided by Klaviyo.
Resources
Launched
September 20, 2012 · Changelog
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner, blog contributors
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Store owner
Name, email address, phone number, physical address
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Blog contributors
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, discounts, gift cards, store credit, store analytics, Online Store, Shopify admin, other data
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Edit customers
Browsing behavior, customer data
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Edit products
Inventory, product listings, products, collections
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Edit orders
All order history, order edits
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Edit discounts
Discount codes and promotions
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View gift cards
Gift card transactions, gift cards
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View store credit
Store credit account transactions, store credit accounts
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Edit store analytics
Reports, web pixels, server pixels
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Edit Online Store
Online Store pages, Online Store script tags, theme, Online Store page content on a path controlled by the app
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View Shopify admin
Files
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Edit other data
Locales, locations, Shopify Markets settings, price rules, publications of products on sales channels
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