Birthday Email Marketing

Birthday Email Marketing

Pricing
Free plan available
Rating
5.0 (5)
Developer
New craft

Send customers a personal discount on their birthday and anniversary. A reason to order again.

Collect birthdays on your thank-you page, with a signup form on your store or a signup page, or import the ones you already have from a CSV file or customer metafield. On each birthday the app emails your customer a unique discount code. On the day someone became your customer, it can send an anniversary email too. You don't need a separate email tool. The app sends the emails and shows which orders used a code and what they brought in. Ready-made email and discount included.

Collect birthdays on your thank-you page, with a signup form on your store or a signup page, or import the ones you already have from a CSV file or customer metafield. On each birthday the app emails your customer a unique discount code. On the day someone became your customer, it can send an anniversary email too. You don't need a separate email tool. The app sends the emails and shows which orders used a code and what they brought in. Ready-made email and discount included. more
  • Birthday email with a unique discount code for every customer
  • Anniversary email on the day someone became your customer
  • Collect birthdays at checkout, on your store or on a signup page
  • Import birthdays you already have from a CSV file or customer metafield
  • The app sends the emails for you, no separate email tool needed

Languages

English

Works with

Pricing

Choose the plan that best fits your business.

Free

Free

Features

  • Up to 50 birthday club subscribers
  • Birthday emails with unique codes
  • Signup at checkout and on your store
  • CSV and metafield import

Starter

$9 / month

or $90/year and save 17%

Features

  • Up to 1,000 birthday club subscribers
  • Everything in Free
  • Customer anniversary emails

Growth

$19 / month

or $190/year and save 17%

Features

  • Up to 5,000 birthday club subscribers
  • Everything in Starter
  • Multi-language emails and signup forms

Unlimited

$39 / month

or $390/year and save 17%

Features

  • Unlimited birthday club subscribers
  • Everything in Growth

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Reviews (5)

Overall rating
5
Counts per rating level
  • 100% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars
Edited May 16, 2026

UPDATE:
The developer implemented the requested features, and did so very quickly. We are extremely grateful to him; this is a matter of survival for our company. We want to promote a birthday promotion, and for our most loyal customers whose birthdays are just around the corner, without this feature there would be nothing to promote. Summary: the module has now been updated as we requested, and I think it will be useful to other users too. To the developer: 10 out of 5 ))) and a huge thank you!
____________________
This is a great app; it’s just missing one feature to be perfect. We’ve set it up to send the main email (a birthday email with a promo code) 7 days before the birthday. If a person registers less than 7 days in advance, they won’t receive the birthday email. For example, today is May 4, and they submitted a request stating that their birthday is on May 6.
So, he won’t receive a birthday email. He’ll only receive a follow-up email on May 9th informing him that you didn’t use your promo code. We can’t schedule the email to be sent on the birthday itself or one day before—we prepare the food, and our customers place their orders well in advance of the birthday.

This is easy for the developer to fix; just please add a couple of lines of code:
"If the specified birthday is closer than the date the birthday email is sent, send the birthday email immediately."

And here’s another thing: we specify that the promo code is valid for 30 days. So add this line of code:
"If the birthday has already passed but is within the promo code’s validity period, send a Birthday email immediately (and a follow-up email three days later)."

Thank you, and we would really appreciate it if you could let us know when this feature will be added.

Haus Nikolaus
Germany
About 1 month using the app
December 30, 2025

Very great app, has allot of great futures and also increased our overall revenue with 10%

Malen Nach Zahlen Experte
Germany
3 months using the app
December 30, 2025

Superb app and overall superb support - 100% recommend

Painting Expert
Netherlands
3 months using the app

Support

App support provided by New craft.

Developer

New craft

Raadhuisplein 17, Barneveld, 3771ER, NL

Launched

April 16, 2025

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View customer data:

Sensitive data, device and activity data

  • Sensitive data

    Name, email address

  • Device and activity data

    Geolocation, IP address, browser and operating system

View staff and contributor data:

Store owner

  • Store owner

    Name, email address, phone number, physical address

View and edit store data:

Customers, products, orders, discounts, Shopify admin

  • Edit customers

    Customer data

  • Edit products

    Products, collections

  • Edit orders

    All order history for the last 60 days

  • Edit discounts

    Discount codes and promotions

  • Edit Shopify admin

    Files

  • View other data

    Locales

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