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Unlimited product options & customizer — color swatches, custom fields & price add-ons
SmartOptions lets you go beyond the built-in variant limit by adding unlimited custom fields to any product. Choose from 10 option types including text inputs, dropdowns, color swatches, date pickers, and more. Add-on amounts are automatically included as line items at checkout. Smart targeting applies option sets to specific products, collections, or all products. One-click theme installation works with all Online Store 2.0 themes. Cascading option choices are available and work with inventory.
- 10 option types: text, dropdowns, color swatches, date pickers, and more
- Built-in surcharges for premium options on every store and inventory tracking
- One-click theme installation for all Online Store 2.0 themes
- Analytics dashboard to track option views, selections, and conversions
- Smart product targeting with collection and tag-based rules
Languages
English
Works with
- Checkout
- Shopify Admin
Categories
Pricing
Choose the plan that best fits your business.
Free
Free
Features
- 1 live option set
- All option types included
- Text, dropdowns & color swatches
- date picker fields
- Conditional show/hide logic
- Smart product targeting
- Email support
Micro
$3.99 / month
or $40/year and save 16%
Features
- Up to 10 option sets
- All option types included
- Price add-ons & percentage pricing
- Conditional logic, 5 levels deep
- Smart product targeting
- Inventory-linked choices
- Priority email support
7-day free trial
Smart Options
$7.99 / month
Features
- Unlimited option sets
- All option types included
- Conditional logic, 5 levels deep
- Price add-ons & percentage pricing
- Inventory-linked choices
- Smart product targeting
- Usage analytics
- Priority email support
7-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (30)
A practical product options app with a straightforward setup. Applying option sets to specific products or collections saves time, especially when managing a larger catalog.
Very useful for products that need more customization options. The different field types and conditional logic make it easy to create a cleaner product selection experience.
SmartOptions is easily one of the most powerful product customization apps we've tried. You can create detailed options, swatches, add-ons, and targeting rules while keeping everything clean and easy for customers to use. It gives us much more flexibility than standard Shopify variants and still feels fast and simple to manage. Fantastic app for any store with customizable products!
Support
App support provided by Nerd Labs .
Resources
Launched
April 1, 2026
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View staff and contributor data:
Store owner
-
Store owner
Name, email address, phone number, physical address
View and edit store data:
Products, Shopify Functions, Online Store, other data
-
Edit products
Products, collections
-
Edit Shopify Functions
Cart and checkout validations
-
View Online Store
Theme
-
Edit other data
Publications of products on sales channels
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