A/B: Product and Price Testing

We’ve been trying a few different product page layouts, and it’s been useful to actually see how each version performs. The reporting is probably what I use most since I can quickly see what changed and whether it made a difference. We were also able to set everything up without asking our developer for help. I wouldn’t mind having more options for customizing the reports, but overall it’s been a...

Pretty straightforward, and our test results are finally easier to make sense of.

I changed three words in a headline because TridentAb told me to test it. three words. that's the version making money now. no idea why. don't care.

does what it says it does. trident could stand to have more starter templates for people like me who don't know what's worth testing yet. keeping it though.

the most useful thing the app ever told me was that my new layout made no difference at all. saved me a redesign I'd already gotten a quote for.

the most useful thing TridentAB ever told me was that my new layout made no difference at all. saved me a redesign I'd already gotten a quote for.

walking into a client meeting with a TridentAb chart instead of my personal opinion has changed those conversations entirely. I stopped losing arguments about hero images.

switched over after another testing app broke my theme twice. Trident hasn't touched a thing it wasn't asked to. someone answered my email on a Sunday, which threw me.

my daughter opened the account and then went back to college. I've run four tests on TridentAb since, alone, at my kitchen table. that should tell you something.

honestly expected nothing. The app settled a two-month argument between me and my business partner about the checkout button. she was right. up 9% since.

We mostly use it to play with our pricing and see what keeps us profitable without scaring buyers off. The insights panel points out things I would have missed on my own. A couple of asks though, let me export the raw data to a spreadsheet and throw in a few different graph styles.

Swapped between two product photos and let it run for a couple weeks. It clearly told me which one shoppers liked more. The results updated in real time which was nice to watch.

Honestly this thing has been a huge help for our little bussiness. We ran a test on our landing page headline and the winning version bumped our orders up noticably. I was scared it would be all math and confusing but you dont need any statistics background to get it. The charts are colorful and easy to follow too. Would love if it hooked up with more email tools down the road.

As a dev I appreciate that it piggybacks on Shopify's own infrastructure instead of loading a bunch of third party scripts. Ran it through our speed tests and saw basically no difference. Solid engineering.

Been in retail thirty years and never trusted these online gadgets much. This one changed my mind a little. The breakdowns showed me what my customers were clicking and after a few weeks my conversions crept up. The help articles could be written clearer though, took me a while to find answers.

set up my first test in like ten minutes and it just worked, no headackes at all.

Ok so I have been using this for our clothing store for about a month. We tested different hero images first then moved on to the wording on our buttons and even swapped the layout of the product page around. Every version ran smooth with zero lag on the storefront. My two wishes would be a phone app so I can check results on the go and maybe a cheaper tier for small shops like ours.